Querido Tequila

Sparrow Imports helped Querido find the right brand identity to match its ideal clients. This identity was captured through logo design, photography trips, and social media planning. The social media strategy for Querido was complete with target audiences, brand identity, and content gathering for each platform. The initial strategy is then adjusted as needed to achieve the goals originally set by the brand. 

Sparrow Imports works with expert mixologists to create custom cocktails. For Querido, this process includes experimentation, tasting, recipe design, and cocktail photography. Signature cocktails make it easy for patrons to know exactly how to enjoy Querido.

Sparrow Imports connected Querido with Summit Wine and Spirits for distribution in the Las Vegas area. The right distributor can make or break a brand so it is important to find one that matches the brand goals, current size, and ideal market.